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Products, pricing, distribution and promotion

The marketing concept, market segmentation and the product life cycle, branding and packaging, pricing strategies, then distribution channels, wholesaling, retailing and the promotional mix.

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  • Front 5Ps
    Back The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component.
  • Front advertising
    Back Any paid form of nonpersonal presentation by an identified sponsor.
  • Front advertising media
    Back The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
  • Front agents
    Back Sales representatives of manufacturers and wholesalers.
  • Front audience selectivity
    Back An advertising medium’s ability to reach a precisely defined market.

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Licence
Creative Commons Attribution 4.0 International CC-BY-4.0
Attribution
Source : https://openstax.org/books/introduction-business/pages/preface — Licence : Creative Commons Attribution 4.0 International (https://creativecommons.org/licenses/by/4.0/)
Source
OpenStax — Introduction to Business (first edition)
Retrieved on
Topic
Humanities
Language
English
Version
3
Updated on

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